Straight talk for business owners.
How to get found, cited
and recommended by AI.

SEO helps search engines find and rank your pages. GEO (generative engine optimization) helps AI tools like ChatGPT understand and cite your business. AEO (answer engine optimization) helps your business become the direct answer to a customer’s question.

All three stand on the same base: a clear website, consistent facts about your business and content that answers real questions. The Search AI Program works on all three every month.

They lean on information they can read and trust: your website, your Google Business Profile, your reviews, what other sites say about you and how directly your pages answer the question asked.

A study of ChatGPT’s local answers found that business websites made up more than half of the sources it cited. Your website is still the center of it all.

No one outside these companies knows the exact recipe and it keeps changing. That’s why the Search AI Program studies your market and adjusts every month.

Structured data is a layer of code on your pages that tells machines exactly who you are, what you do and where you work, without guessing.

It helps, but it isn’t magic on its own. It works best when it matches what your pages say and what the rest of the web says about you.